With the advent of the new century and the rapid expansion of the internet as we know it, the possibilities of PPC Management for small business are virtually unlimited. There are websites being launched left and right – each with a specific purpose. With the rapid growth of the internet and digital advances over the past few years, a filing system became necessary. As a result, how would anyone be able to find anything on the Internet with millions and millions of options?
Users, businesses, and search engines all needed something that could sift through everything…
…provide exactly what people are searching for.
All within seconds. Google created just that.
After solving that problem, they saw an opportunity for businesses to advertise in search results. This has come to be known as PPC advertising. It is especially useful for small businesses trying to compete with larger ones. In this article, we will not only highlight the importance of PPC Management for small business, but also…
This article provides some small business PPC ideas to help you grow your business.
Benefits of PPC for Small Businesses
Regardless of whether you are a large corporation or a small local business. Using PPC equals the playing field for advertisers. From national banks that target customers looking for financial services to cafes that target local residents to try out their new products. The benefits of PPC are numerous…
1) Take a look at search term reports…
The PPC advertising platform lets you see the exact search terms people are typing when your ad appears. Not only that, but you can reverse engineer to determine exactly how popular certain search queries are. If you don’t have them in your PPC plan, please include them immediately! In small business PPC Management, this is often an overlooked tool that can be extremely useful.
2) Ad scheduling
Small to medium-sized businesses usually have owners who are jacks of all trades. From marketing to sales pitches to operations. You wear many hats each day. The lack of a large team can sometimes result in wasted ad spend if your ads are not monitored. A restaurant or business with high traffic only during certain hours of the day is an example of such a situation. Make sure you use the ad scheduling feature that allows you to pause your advertising during certain times of the day when…
You’re aware that your customers don’t often search for your products/services. That’s another way to save money on advertising.
3) Use negative keywords
In the section for search terms, you can even add a negative keyword for a particular search. Thus, you can tell Google not to show your ad when a particular keyword is searched. A recent example that comes to mind is when we helped a local gym save thousands of dollars…
We managed his PPC advertising campaigns for him. Our team studied his account and immediately noticed that his ads were appearing for search terms related to “home fitness.”
This is not what his company does.
Furthermore, he wasted valuable marketing dollars on something that didn’t make sense for his company. First, we added “home” to our list of negative keywords. In this case, his ads would not show during search queries that included “home”. Instantly he saved close to $1,000 and prevented uninterested consumers from seeing his ads.
4) Increase the bids of converting keywords.
PPC Management for small businesses allows segmentation and targeting so they can reach more interested consumers. Furthermore, you can see exactly which keywords convert people for your business. We love helping our clients sort through the top keywords. Knowing what these keywords are, we can improve our ads for greater results. It is crucial to keep an eye on those keywords that are bringing you the most sales. Furthermore, if you can increase your bids on specific keywords, you can outbid your competitors and rank higher.
5) Run split tests.
Whenever we spoke about the flexibility that small business PPC brings to your marketing arsenal, we meant it! Here’s more information.
Another great way to leverage the platform’s user-friendly features is by running experiments alongside the campaigns themselves.
This you have already done. Google will split your budget and run the experimental ads next to your other performing ads to show you which one performs best. This data can be taken and then implemented or deleted as needed. This feature is especially useful when we want to test different ad creatives for similar target audiences.