Visitors to your site may be greeted with a well-presented front-of-house, which should feature a professional-looking entry mat replete with your logo before they reach the reception desk or talk with any workers. A well-placed, high-quality, branded mat may assist your company in a variety of ways, including the following:
Initial thoughts
When visitors and clients enter your company, the first thing they will notice is your entry mat. Having a fashionable, clean, and professional mat signals to clients that your company is similarly trendy, clean, and professional, which helps to put them at ease.
Custom rugs with logo will be more eye-catching and friendly than a regular plain mat, helping to improve the customer’s initial impression. Because logo mats are often produced to order, you may choose the exact size that will look just great in your entryway, adding the professional sense.
Promotion of a brand
A branded floor mat may assist to unify your business while also raising consumer and visitor awareness. Your brand is the company’s non-human face, and when properly reinforced, it can be an important aspect of your company’s marketing.
Using an outdoor logo branded mat as a supplement to your signs may also help you stand out from the crowd. Remember that as people walk, they commonly glance at the ground – they may be looking at your logo.
Floors that are clean and dry
A high-quality logo-branded mat should still be able to serve as an entry mat, i.e., it should be able to dry/clean visitors’ shoes as they pass over it. This helps to keep your floors cleaner and drier, which enhances the atmosphere and first impressions while also lowering the chance of potentially disastrous and expensive slips and falls.
A good rule of thumb to follow here is to get a mat that is at least 80cm deep and as wide as or wider than your entrance. The great majority of individuals will be able to take a natural step with each foot on the mat without breaking stride.
Well spent money
Even in the most demanding, high-traffic commercial environments, a professional-quality logo-branded mat will last for many years. Look for the following characteristics of a high-quality, long-lasting mat: nitrile rubber backing, a multi-year warranty, and simple cleaning instructions.
If you’re going to install an entrance mat anyway (and you should), it’s worth it to invest a little more in customized entry mats to extend your branding to the entranceway.
Off-site application
When you’re on the road for trade fairs, demos, or even in-store promotions, bring your branded mat with you to add a professional touch. Most mat providers will also offer thinner, more affordable logo mats that are ideal for this use – they can really make your booth or presentation stand out from the throng.
You don’t have to restrict yourself to only your logo. You may adapt your mat to match the activity whether you are introducing a new product, commemorating a milestone, running a special promotion, or just wanting to emphasize a certain feature or service that you provide.
Check Out Our Blog: Is It Necessary to Make a Purchasing Decision on Commercial Floor Mats?