This social network is one of those that have experienced the greatest growth in recent years, do you know why?
The secret of Instagram is that it is based on visual content. Our brain responds better to visual stimuli, which is why the image is becoming increasingly important in digital marketing.
Instagram is a social network that can be handled well from any Smartphone, a device that has become an extension of our hands. In addition, the audiences we are targeting are increasingly tending to consume content on this network.
A compelling reason for brands to be clearer about Instagram is a social network in which they must be present. As experts Goread.io in creating online content, we give you 5 reasons why you should open a business profile on Instagram.
Currently, it has more than 700 million registered users, 200 million of them from its “stories” function.
- Generates greater “engagement”. Create an emotional bond with customers. A recommendation when using this application is that you create a specific color or design a special shadow so that all your photos adapt to your message and your corporate image, which will make it easier for users to know you and identify your brand.
- Visibility and traffic to the web. Although it is true that it does not allow you to link content like other social networks, until you reach 10,000 users, it connects you directly with the public interested in your product, to do this use hashtags and geolocate the publications if your business is local.
- It connects with a truly related audience, so the traffic it generates is hyper-relevant and loyal. An ideal target to impact with your offers, promotions and new products.
- Promote products and services.
- It is another way that brands can use to brand and attract customers to their pages or stores. This application allows you to take unique photos, much more original than a normal one, they will allow you to differentiate yourself from your competition.
- Remember that you must include a clear and concise text accompanied by hashtags and emojis so that the message sinks in the users.
- Reflect your values. We will always prefer humanized brands. Instagram will bring your brand closer to users. Use it to convey authenticity to them in real time. Remember that many things can happen in an instant, reflect them, you can get all help now with experts Goread.
- It also allows you to be a transparent brand and tell stories, based on people. In short, in a single photo, the values, and emotions and desires that your brand or product contains: its identity.
- It helps you sell more.
- It’s a creative way for your potential buyers to access your products and consume your content. There is already the possibility of including a BUY button, a clear call to action that facilitates direct conversion.